“Canadian PBX Market Report, 2008 Edition” now published

January 23, 2009 — Market Metrics today announced that the consultancy’s latest annual study of the Canadian market for business telephone systems has been published and will be available shortly from NBI/Michael Sone Associates. This is the sixth consecutive year that Market Metrics has researched and authored this study for NBI/Michael Sone Associates.

Founded in 1977, NBI/Michael Sone Associates is a leading Canadian market research and consulting firm whose mission is to provide statistically-based, primary-sourced information on the Canadian telecommunications industry. NBI/Michael Sone Associates’ independent, full-service research information provides vital tools for strategic and market planning to service providers, equipment manufacturers, start-ups and the investment community.

Independently recognised as the leading study of its kind, the “Canadian PBX Market Report” to examine in detail the Canadian market for the key telephone systems (KTS), private branch exchanges (PBX) and IP private branch exchanges (IP-PBX) and the accompanying telephone stations used voice and unified communications for small businesses, the mid-market and large enterprises. The top-10 manufacturers active in the Canadian market — 3Com, Alcatel-Lucent, Avaya, Cisco, Mitel, NEC, Nortel, Panasonic, Siemens and Toshiba — are also profiled in the study. Covering the 5-year period 2006-2010, the 2008 edition is 206 pages in length and contains 132 tables summarizing the overall market as well as detailing the revenues and shipments of each of the ten profiled manufacturers.

The report is exclusively available from NBI/Michael Sone Associates; for more information, please see the publisher’s website at www.nbicanada.com

About Market Metrics

Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation. We offer our clients a unique combination of top-shelf professional skills, competitive pricing, and real-world industry experience in business planning, marketing, and technology.

The consultancy was founded in 2003 by Greg Graham, a seasoned strategic marketing professional. Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), and an Accredited Small Business Consultant (ASMEC) in the United States. He holds MBA/BEE degrees plus a Certificate in Strategic Management.

Prior to founding Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies. He is an expert in subscription-based business models (including SaaS). Greg frequently performs consulting engagements on behalf of the National Research Council's Industrial Research Assistance Program (NRC-IRAP).