First edition of the “Canadian Ethernet Switch Market Report” published

July 30, 2007 — Market Metrics today announced that the consultancy’s study of the Canadian business market for Ethernet switches has been published by NBI/Michael Sone Associates. This event marks both the first time that a market study examining the Ethernet switch product category has been published by NBI/Michael Sone Associates, and the fifth consecutive year that Market Metrics has researched and authored studies for NBI/Michael Sone Associates.

Founded in 1977, NBI/Michael Sone Associates is a leading Canadian market research and consulting firm whose mission is to provide statistically-based, primary-sourced information on the Canadian telecommunications industry. NBI/Michael Sone Associates’ independent, full-service research information provides vital tools for strategic and market planning to service providers, equipment manufacturers, start-ups and the investment community.

The 95-page “Canadian Ethernet Switch Market Report” examines in detail the Canadian enterprise market for the Fast Ethernet, Gigabit and 10 Gig layer 2/3 switches used to connect workstations, IP telephones and local area network other endpoints. Leading manufacturers active in the Canadian market — 3Com, Alcatel-Lucent, Cisco, Dell, Foundry, HP Procurve and Nortel — were also profiled in the study.

Copies of the report are available exclusively from NBI/Michael Sone Associates; for more information, please see the publisher’s website at

About Market Metrics

Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation. We offer our clients a unique combination of top-shelf professional skills, competitive pricing, and real-world industry experience in business planning, marketing, and technology.

The consultancy was founded in 2003 by Greg Graham, a seasoned strategic marketing professional. Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), and an Accredited Small Business Consultant (ASMEC) in the United States. He holds MBA/BEE degrees plus a Certificate in Strategic Management.

Prior to founding Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies. He is an expert in subscription-based business models (including SaaS). Greg frequently performs consulting engagements on behalf of the National Research Council's Industrial Research Assistance Program (NRC-IRAP).