Free COVID strategic planning webinar for CMC-Canada members

July 2020 — Greg Graham of Market Metrics will present a free strategic planning webinar to CMC-Canada, the Canadian association of certified management consultants. Called “Planning for the Future in a COVID World”, the webinar is intended to equip management consultants to deal with the extreme uncertainty caused by the coronavirus.

“There’s a higher level of uncertainty in our business environment now than at any time since World War II, and our clients and colleagues have never seen anything like it. As management consultants, we need some way to address this uncertainty when helping our clients with strategic planning” says Greg.

The webinar will present scenario planning, a strategic planning technique used in past times of crisis.

Material covered in this session will include:

  • essential questions that any strategic plan currently being developed must address,
  • an overview of scenario planning, and,
  • practical tips.

There will also be a Q&A period following the presentation.

The online event will be held on Thursday, July 30th, from 12:00PM (Noon) to 1:00PM ET. Free to association members and their registered guests, participation earns members one point towards their annual Continuing Professional Development (CPD) requirements.

Members can register here.

Additional public sessions are being planned for August and September. Details will be posted on

About Market Metrics

Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation. We offer our clients a unique combination of top-shelf professional skills, competitive pricing, and real-world industry experience in business planning, marketing, and technology.

The consultancy was founded in 2003 by Greg Graham, a seasoned strategic marketing professional. Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), and an Accredited Small Business Consultant (ASMEC) in the United States. He holds MBA/BEE degrees plus a Certificate in Strategic Management.

Prior to founding Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies. He is an expert in subscription-based business models (including SaaS). Greg frequently performs consulting engagements on behalf of the National Research Council's Industrial Research Assistance Program (NRC-IRAP).