Market Metrics opens office in Kanata

June 16, 2003 — Market Metrics today announced the opening of the company’s new office in Kanata. The company provides research and strategic marketing services for the advanced technology sector, and believes that a physical proximity to Ottawa’s telecommunications and software industries will both help the company maintain close business relationships with clients and stay abreast of industry developments. This will result in a higher level of client service.

“We help our clients understand their markets and competitors so that they can improve their product planning, tweak existing products, and develop new products” said Greg Graham, Senior Consultant. “Being right in Kanata next to the advanced technology community on March Road is a significant advantage over firms that parachute people in from Toronto or Montreal.”

About Market Metrics
Market Metrics helps companies better understand their markets, customers and competitors by providing tailored research and strategic marketing services. Located in Silicon Valley North, Market Metrics can reach directly into the heart of the Canadian technology sector to drill down from markets to players and products.

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About Market Metrics

Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation. We offer our clients a unique combination of top-shelf professional skills, competitive pricing, and real-world industry experience in business planning, marketing, and technology.

The consultancy was founded in 2003 by Greg Graham, a seasoned strategic marketing professional. Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), and an Accredited Small Business Consultant (ASMEC) in the United States. He holds MBA/BEE degrees plus a Certificate in Strategic Management.

Prior to founding Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies. He is an expert in subscription-based business models (including SaaS). Greg frequently performs consulting engagements on behalf of the National Research Council's Industrial Research Assistance Program (NRC-IRAP).