Market Metrics registered to provide subsidized NRC-IRAP management advisory services

September 30, 2009 — Market Metrics announced today that the consultancy has been registered as a qualified supplier of subsidized management advisory services for the National Research Council’s Industrial Research Assistance Program (NRC-IRAP). Eligible companies can receive up to 40 hours of free consulting under the program.

NRC-IRAP and CMC-Canada have entered into an agreement whereby CMC-Canada administers a new program called the Management Advisory Service (MAS). Eligible companies can receive up to 40 hours of consulting with the consultant’s fee covered by the MAS program. The company is charged only a nominal $150 administrative fee, and the consulting fees do not have to be repaid in the future.

The MAS program ensures that small companies will have access to qualified management consultants to help them deal with management issues that could limit their success. Typical MAS projects involve defining issues, setting priorities and establishing action plans.

Participating companies must be eligible to receive NRC-IRAP assistance. MAS projects are initiated by an NRC-IRAP Industrial Technology Advisor, administered by CMC-Canada and delivered by a Certified Management Consultant. Gregory Graham, senior Consultant at Market Metrics, is a Certified Management Consultant and has satisfied the qualification and registration requirements of the MAS program.

NRC-IRAP Industrial Technology Advisors, located geographically throughout Canada, meet and interview companies as the first step in forging a long-term client relationship. In the event that an ITA decides that a MAS project is appropriate for a client, the ITA triggers a project by submitting a request to CMC-Canada.

We regret that Market Metrics cannot initiate MAS projects and refer interested parties to the NRC-IRAP program (see web link below).

About NRC-IRAP

The mission of the NRC-IRAP is to stimulate innovation in Canadian small- and medium-sized enterprises, mainly through helping them develop and exploit technology. Its objective is to create wealth for Canadians, and the primary measure of its success is growth in employment.

More information about NRC-IRAP can be found at
www.nrc-cnrc.gc.ca/eng/ibp/irap.html

About CMC-Canada

CMC-Canada fosters excellence and integrity in the management consulting profession as a whole. CMC-Canada administers, and its provincial Institutes confer, the Certified Management Consultant (CMC) designation in Canada. The Association and its members advocate for the CMC designation and are dedicated to advancing the profession and delivering the benefits of those efforts to the client community.

More information about CMC-Canada can be found at www.cmc-canada.ca

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  • Meet Greg Graham

    agency business consultant consulting execution expert firm ict management market marketing marketing plan planning strategy strategic brockville kanata kingston ottawa ontario research service software technology

    Market Metrics Inc. was founded in 2003 by Greg Graham, a seasoned marketing professional. Greg is a Certified Management Consultant, an NRC-IRAP registered consultant, a member of the American Marketing Association, and holds MBA/BEE degrees. His professional interests are strategic planning and product management. Prior to Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.