Business & Strategic Plans

We think every business needs a business plan (sometimes called a “strategic plan”). At minimum, it helps you be more focused and so increases your odds of success.

But you’ll need a professional business plan — meaning one that is appropriately structured for your audience, properly researched, well thought-out and actionable — if you want to:

  • Communicate your business vision to investors, lenders, bankers, partners, family members — or even your boss!
  • Clarify your business goals and objectives, and develop strategies to achieve them
  • Get financing to launch or expand your business
  • Grow your business by identifying new markets and opportunities
  • Revitalize your business if sales are declining or your market is in decline
  • Respond to aggressive new competitors
  • Create a succession plan so you can retire
  • Demonstrate the value of your business so you can sell it for a good price
  • Reorganize your business to give you more time away from it

No wonder that many businesses don’t have a business plan — putting one together is lots of work and much like solving a puzzle. You need to define your goals, research your market, identify your opportunity, formulate your strategy, draft financials, and create an action plan. And every decision and new fact might impact the rest.

If you need to update your business or marketing plan, or develop a new one from scratch, our clients find our services are faster, more cost effective and deliver higher-quality results than they could have done themselves.

  • Call Us

      +1-855-270-9676
      (North America toll-free)
      info AT marketmetrics.ca
  • Meet Greg Graham

    agency business consultant consulting execution expert firm ict management market marketing marketing plan planning strategy strategic brockville kanata kingston ottawa ontario research service software technology

    Market Metrics Inc. was founded in 2003 by Greg Graham, a seasoned marketing professional. Greg is a Certified Management Consultant, an NRC-IRAP registered consultant, a member of the American Marketing Association, and holds MBA/BEE degrees. His professional interests are strategic planning and product management. Prior to Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.