Market Assessments

A thorough market assessment is mandatory content for any business plan or prospectus, but this is the area that most investors find is the weakest in business plans.

Why struggle with it?

Researching your market is a time-consuming process that takes time away from your on-going business activities. Many people find the learning curve difficult since they don’t do this type of work regularly.

A market assessment usually includes:

• Industry background, trends and overview of the business climate
• Market sizing and segmentation for your market
• Competitive review of your direct competitors, including their corporate capabilities, distribution systems, products and pricing
• Buyer behaviour illustrating how your customers think about buying and using the types of products or services that you offer

Sometimes it makes sense to get help with the market assessment even if you want to develop your own business plan. You can include our professional-quality market assessment in your own business plan by either pasting it into your document or including it as an appendix.