2007 edition of “Canadian PBX Market Report” now available

February 4, 2008 — Market Metrics today announced that the consultancy’s latest annual study of the Canadian market for business telephone systems has been published and is now available from NBI/Michael Sone Associates. This is the fifth consecutive year that Market Metrics has researched and authored this study for NBI/Michael Sone Associates.

Founded in 1977, NBI/Michael Sone Associates is a leading Canadian market research and consulting firm whose mission is to provide statistically-based, primary-sourced information on the Canadian telecommunications industry. NBI/Michael Sone Associates’ independent, full-service research information provides vital tools for strategic and market planning to service providers, equipment manufacturers, start-ups and the investment community.

Independently recognised as the leading study of its kind, the 175-page “Canadian PBX Market Report, 2007 Edition” examines in detail the Canadian market for the key telephone system (KTS), private branch exchange (PBX) and IP private branch exchange (IP-PBX) systems and stations used to provide voice communications for small businesses, the mid-market and large enterprises. Leading manufacturers active in the Canadian market — 3Com, Alcatel-Lucent, Avaya, Cisco, Mitel, Nortel, Panasonic, Siemens and Toshiba — are also profiled in the study.

Copies of the report are available exclusively from NBI/Michael Sone Associates; for more information, please see the publisher’s website at www.nbicanada.com

About Market Metrics

Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation. We offer our clients a unique combination of top-shelf professional skills, competitive pricing, and real-world industry experience in business planning, marketing, and technology.

The consultancy was founded in 2003 by Greg Graham, a seasoned strategic marketing professional. Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), and an Accredited Small Business Consultant (ASMEC) in the United States. He holds MBA/BEE degrees plus a Certificate in Strategic Management.

Prior to founding Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies. He is an expert in subscription-based business models (including SaaS). Greg frequently performs consulting engagements on behalf of the National Research Council's Industrial Research Assistance Program (NRC-IRAP).