Blue Monday? It’s just marketing!

Feelin' Blue by CCR

Apparently the third Monday in January is the gloomiest day of the year, named “Blue Monday”.

Marketing fans might be interested to know that Blue Monday — just like Mother’s Day — was originally a marketing tactic.

Created for a British travel company, the date came from an analysis of when people book holidays. Many factors were considered, including weather conditions, debt level, time since Christmas, time since failing our new year’s resolutions, low motivational levels and feeling of a need to take action. The third Monday in January is the day when the combined total of these factors were thought to be at the maximum.

Of course, January weather here in Ottawa isn’t always great. But cheer up — Blue Monday is just about somebody trying to sell you a winter vacation. And what’s so bad about that?

Click on the photo above to hear today’s theme song, thanks to CCR.

About Market Metrics

Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation. We offer our clients a unique combination of top-shelf professional skills, competitive pricing, and real-world industry experience in business planning, marketing, and technology.

The consultancy was founded in 2003 by Greg Graham, a seasoned strategic marketing professional. Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), and an Accredited Small Business Consultant (ASMEC) in the United States. He holds MBA/BEE degrees plus a Certificate in Strategic Management.

Prior to founding Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies. He is an expert in subscription-based business models (including SaaS). Greg frequently performs consulting engagements on behalf of the National Research Council's Industrial Research Assistance Program (NRC-IRAP).