Greg Graham trained to deliver ISO 20700-compliant consulting engagements

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ISO 20700 logo July 2019 — Market Metrics is pleased to announce that Greg Graham has successfully completed training to become one of the first 18 Certified Management Consultants in Canada authorized to certify consulting engagements to the ISO 20700:2017 international standard.

UPDATE: As of December 2021, there are under 50 individuals in Canada who have completed accredited ISO 20700 training.

Developed in 2017 by the International Standards Organization (ISO) in collaboration with the International Council of Management Consulting Institutes (ICMCI), the aim of the 20700 standard is to “improve transparency and understanding between clients and management consultancy service providers in order to achieve better results from consultancy projects”.

Specifically, this modern standard meets the requirements of both clients and the consulting industry by:

  • re-enforcing good consulting practices and ethical behavior among practitioners;
  • focusing on outcomes by defining state-of-the-art successful assignments; and,
  • accommodating the different cultures, size of projects, and approaches to consulting.

“We believe that knowledgeable clients will consider a management consultant’s ability to provide standards-based services to be an important factor when selecting consultants who can provide the highest level of professional standards and ethical behavior”, says Greg.

Note that management consulting firms are NOT certified; instead, individual consultants are trained in how to provide ISO 20700-compliant consulting projects. Once trained, management consultants are permitted to self-declare a project as “ISO 20700-compliant” and stamp their report with a restricted-use logo (not the same one shown above).

For more information about the ISO 20700:2017 standard, please see About the ISO 20700:2017 standard & the CMC professional designation

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About Market Metrics

Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation. We offer our clients a unique combination of top-shelf professional skills, competitive pricing, and real-world industry experience in business planning, marketing, and technology.

The consultancy was founded in 2003 by Greg Graham, a seasoned strategic marketing professional. Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), and an Accredited Small Business Consultant (ASMEC) in the United States. He holds MBA/BEE degrees plus a Certificate in Strategic Management.

Prior to founding Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies. He is an expert in subscription-based business models (including SaaS). Greg frequently performs consulting engagements on behalf of the National Research Council's Industrial Research Assistance Program (NRC-IRAP).