Market Metrics qualified to provide IRAP DAS service

Market Metrics Inc. announced today that it has been qualified by the Canadian Association of Management Consultants (CMC-Canada) to provide consulting services under an agreement between the National Research Council of Canada Industrial Research Assistance Program (NRC-IRAP) and CMC-Canada.

NRC-IRAP and CMC-Canada have entered into an agreement whereby CMC-Canada administers a new program called the Digital Advisory Service (DAS). Similar to NRC-IRAP’s original Management Advisory Sevice (MAS), eligible companies can receive up to 40 hours of management advisory services with the consultant’s fee covered by the DAS program. The company is charged only a nominal $150 administrative fee, and the consulting fees do not have to be repaid in the future.

The DAS program has the goal of helping small- and medium-sized Canadian businesses increase their competitiveness by increasing revenues, adding value, or pursuing other productivity goals enabled by digital technology. Under the DAS program the consultant assists the client in developing a business case assessing the new digital strategy. Additional funding for implementation may be available through IRAP in some cases.

Participating companies must be eligible to receive NRC-IRAP assistance. DAS projects are initiated by an NRC-IRAP Industrial Technology Advisor, administered by CMC-Canada and delivered by a Certified Management Consultant. Gregory Graham, the principal of Market Metrics, is a Certified Management Consultant and has satisfied the qualification and registration requirements of the DAS program. Mr. Graham has been fulfilling NRC-IRAP MAS consulting engagements since 2009.

NRC-IRAP Industrial Technology Advisors, located geographically throughout Canada, meet and interview companies as the first step in forging a long-term client relationship. In the event that an ITA decides that a DAS project is appropriate for a client, the ITA triggers a project by submitting a request to CMC-Canada.

We regret that Market Metrics cannot initiate DAS projects and refer interested parties to the NRC-IRAP program (see web link below).


Delivered by a network of over 210 professionals located in more than 100 communities across Canada, NRC-IRAP supports the needs of small- and medium-sized enterprises (SMEs) engaged in innovative or technology-driven activities. The program provides a suite of advisory services, networking and linkages, and non-repayable financial assistance to SMEs.

More information about NRC-IRAP can be found at

About CMC-Canada

CMC-Canada fosters excellence and integrity in the management consulting profession as a whole. CMC-Canada administers, and its provincial Institutes confer, the Certified Management Consultant (CMC) designation in Canada. The Association and its members advocate for the CMC designation and are dedicated to advancing the profession and delivering the benefits of those efforts to the client community.

More information about CMC-Canada can be found at

About Market Metrics

Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation. We offer our clients a unique combination of top-shelf professional skills, competitive pricing, and real-world industry experience in business planning, marketing, and technology.

The consultancy was founded in 2003 by Greg Graham, a seasoned strategic marketing professional. Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), and an Accredited Small Business Consultant (ASMEC) in the United States. He holds MBA/BEE degrees plus a Certificate in Strategic Management.

Prior to founding Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies. He is an expert in subscription-based business models (including SaaS). Greg frequently performs consulting engagements on behalf of the National Research Council's Industrial Research Assistance Program (NRC-IRAP).