Market Metrics to contribute multiple studies to NBI/Michael Sone Associates’ 2007 market research programme

March 12, 2007 — Market Metrics today announced that the consultancy will contribute three Canadian market studies to NBI/Michael Sone Associates’ 2007 Market Research Programme. This marks the fifth consecutive year that Market Metrics has researched and authored studies for NBI/Michael Sone Associates.

Founded in 1977, NBI/Michael Sone Associates is a leading Canadian market research and consulting firm whose mission is to provide statistically-based, primary-sourced information on the Canadian telecommunications industry. NBI/Michael Sone Associates’ independent, full-service research information provides vital tools for strategic and market planning to service providers, equipment manufacturers, start-ups and the investment community.

The three planned market studies to be authored this year by Market Metrics include:

  • An updated edition of the “Canadian PBX Market Report”, published annually for over 25 years. This report presents detailed quantitative and qualitative on the Canadian market for key telephone system (KTS), private branch exchange (PBX) and IP private branch exchange (IP-PBX) systems as well as profiling the leading vendors in Canada — 3Com, Alcatel, Avaya, Cisco, Mitel, Nortel, Panasonic, Siemens and Toshiba. The 2006 edition, also authored by Market Metrics, was 161 pages and contained 42 exhibits detailing shipments, installed base, and market segmentation by system size, technology, vertical industry and region.
  • An updated edition of the “Canadian ACD/Contact Centre Market Report”, published every second year for over 15 years. Since yesterday’s call centres have evolved to encompass the many means by which customers can interact with enterprises — telephone, facsimile, e-mail, web chat, instant messaging and mail correspondence — this report covers automatic call distribution (ACD) and associated in-bound contact centre equipment. The 2005 edition, also authored by Market Metrics, was 135 pages and contained over 30 exhibits providing comprehensive quantification and analysis.
  • A new study, the “Canadian Ethernet Switch Market Report”, to be published for the first time in 2007. This study will examine in detail the Canadian enterprise market for Fast Ethernet, Gigabit and 10 Gig layer 2/3 switches used to connect workstations, IP telephones and other endpoints. Leading manufacturers active in the Canadian market will also be profiled.

These three studies are major elements in NBI/Michael Sone Associates’ series of customer premise equipment (CPE) reports describing the Canadian enterprise market.

More information about NBI/Michael Sone Associates can be found at

About Market Metrics

Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation. We offer our clients a unique combination of top-shelf professional skills, competitive pricing, and real-world industry experience in business planning, marketing, and technology.

The consultancy was founded in 2003 by Greg Graham, a seasoned strategic marketing professional. Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), and an Accredited Small Business Consultant (ASMEC) in the United States. He holds MBA/BEE degrees plus a Certificate in Strategic Management.

Prior to founding Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies. He is an expert in subscription-based business models (including SaaS). Greg frequently performs consulting engagements on behalf of the National Research Council's Industrial Research Assistance Program (NRC-IRAP).