Market Metrics to supply updated edition of “Canadian PBX Market Report”

January 24, 2011 — Market Metrics announced today that the firm again has been commissioned to provide a study of the Canadian market for business telephone systems by NBI/Michael Sone Associates — for the eight consecutive year.

“We’re pleased to have the opportunity to work again with NBI/Michael Sone Associates, and to examine this dynamic market” says Greg Graham, the founder and principal of Market Metrics, a boutique consultancy that provides research and strategic marketing services to the Canadian ICT (Information and Communication Technologies) sector.

Market Metrics has researched and authored 15 market studies for NBI/Michael Sone Associates since 2003, including seven editions of the publisher’s “Canadian PBX Market Report” as well as the “Canadian Unified Communications Market Report” and “Canadian Ethernet Switch Market Report”.

Published annually since 1982, the “Canadian PBX Market Report” is the cornerstone of NBI/Michael Sone Associates’ CPE series of syndicated research reports. The report presents quantitative and qualitative information on the Canadian market for key telephone systems (KTS), private branch exchanges (PBX) and IP private branch exchanges (IP-PBX) as well as profiling the leading vendors in Canada -– Alcatel-Lucent, Avaya, Cisco, HP Networking, Mitel, Panasonic, Siemens and Toshiba. Included are estimates of vendor market share, product shipments, installed base, revenues at end-user levels, and segmentation by system size, technology, end-user vertical industry, and geographical region.

The updated edition will be similar in content and cover the time period 2009-2012. Planned for publication in late summer or early fall, the report will be exclusively available from NBI/Michael Sone Associates.

About NBI/Michael Sone Associates

Founded in 1977, NBI/Michael Sone Associates is a leading Canadian market research and consulting firm whose mission is to provide statistically-based, primary-sourced information on the Canadian telecommunications industry. NBI/Michael Sone Associates’ independent, full-service research information provides vital tools for strategic and market planning to service providers, equipment manufacturers, start-ups and the investment community. More information about NBI/Michael Sone Associates can be found at

About Market Metrics

Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation. We offer our clients a unique combination of top-shelf professional skills, competitive pricing, and real-world industry experience in business planning, marketing, and technology.

The consultancy was founded in 2003 by Greg Graham, a seasoned strategic marketing professional. Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), and an Accredited Small Business Consultant (ASMEC) in the United States. He holds MBA/BEE degrees plus a Certificate in Strategic Management.

Prior to founding Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies. He is an expert in subscription-based business models (including SaaS). Greg frequently performs consulting engagements on behalf of the National Research Council's Industrial Research Assistance Program (NRC-IRAP).