New CMC-Canada advertising campaign debuts

January 2014 — CMC-Canada has just launched a new ad campaign called “we handle the tough stuff” to raise the awareness of the Certified Management Consultant (CMC) designation.

In business, situations sometimes arise that fall outside of the ordinary. When these crises occur, you need someone who immediately grasps the problem, and who will work with you to solve it. A CMC is usually your best choice, and the CMC designation separates a professional consultant from someone who is just between jobs.

image of CMC Slay Your Dragon poster In the first ad, called “slay your dragon”, the monster represents an organization that is resistant to change. It is composed of legacy computer systems, paper-based processes, and disgruntled employees. The fearless woman represents a combination of the client and the consultant — confident, armed with tactics that will succeed, and ready to do battle.

The CMC designation is obtained through a combination of education, experience, and evaluation. It is recognized and respected in 45 countries around the world. Since it is a peer-reviewed designation, senior practitioners help ensure that new consultants have demonstrated a solid understanding of the common body of knowledge, combined with strict adherence to a uniform code of professional conduct. Certified Management Consultants stand for the betterment of their profession, themselves, and your business.

For more information about the Canadian Association of Management Consultants and the CMC designation, please see

About Market Metrics

Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation. We offer our clients a unique combination of top-shelf professional skills, competitive pricing, and real-world industry experience in business planning, marketing, and technology.

The consultancy was founded in 2003 by Greg Graham, a seasoned strategic marketing professional. Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), and an Accredited Small Business Consultant (ASMEC) in the United States. He holds MBA/BEE degrees plus a Certificate in Strategic Management.

Prior to founding Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies. He is an expert in subscription-based business models (including SaaS). Greg frequently performs consulting engagements on behalf of the National Research Council's Industrial Research Assistance Program (NRC-IRAP).