Business Plans

We think every business needs an articulated business plan — a deliberate and purposeful plan that is agreed to by the management team, written down, and shared.

All business plans must:

  1. communicate your business vision;
  2. articulate your specific business goals and objectives; and,
  3. demonstrate you have a sound strategy to achieve them.

The benefits of having an articulated business plan

It’s the most valuable communication tool you can use to share your business concept with your stakeholders — your partners, bankers, potential investors, management team, and any key personnel you are recruiting. Sometimes even suppliers want to see a business plan before extending credit, or forging deeper relationships.

Bottom line, a business plan is ESSENTIAL to get financing to launch or expand your business.

When do you need a business plan?

  • Reassure potential investors that investing in your business is a sound decision;
  • Demonstrate that you can pay back a loan;
  • Inform stakeholders how you can revitalize your business if sales are declining or your market is in decline;
  • Reorganize your business to give you more time away from it;
  • Justify the value of your business so you can sell it for a good price; or,
  • Illustrate your succession plan so you can retire.

It’s no wonder that many businesses don’t have a plan — putting one together is hard work. We typically base a business plan on a feasibility study or strategic plan, and trim it down for an external audience. That way you have your thinking in place, and get a communications tool as well.

Why Market Metrics?

Want the perfect trifecta of 1) top quality work, 2) competitive pricing, and 3) proven client satisfaction? Look to Market Metrics for your business planning needs.

Our Advantage Your Benefit
100% of respondents to our Client Satisfaction Survey were satisfied / highly satisfied with our work,
and would work with us again		 You are assured that your project will be handled with due care and attention
Our prices are competitive,
and we support small business owners
with discounts		 You won’t pay more
than you would for other
qualified management consultants
Your strategic plan will be developed by an
experienced management consultant
with sterling credentials		 You are assured that you will receive
professional-grade work, not something assigned to a junior associate or intern
ISO 20700-compliant consulting engagements
are available; there are under 50 individuals
in Canada who meet this international standard		 When you need the best, the ISO 20700
standard is the hallmark of the highest
level of management consulting
Our signature action plan
is included
in your strategic plan		 You can work to the action plan
to accomplish your goals
Our services include Virtual Chief Strategy
Officer (VSCO), quarterly business reviews,
and shareholder meeting management		 You can stay on track without
hiring additional staff
We use Business Plan Pro,
the #1 best-selling business planning software		 Your plan’s content and format will meet
the expectations of bankers, investors,
incubators, and government agencies
Your plan will be written by
an experienced business writer
with over 1/2 million paid words published		 Your business goals and plans will be
clearly described, using the correct
business, financial, and technical terms


Click here to contact us about your business plan needs.