Updated study of Canadian IaaS market underway

Market Metrics and The Gottlieb Group announced today that an updated edition of their joint study of the Canadian market for hosting services has been commissioned by NBI/Michael Sone Associates. The firms define “hosting services” as the provision of IT services based upon outsourced infrastructure operated in a data centre by a third party; this is sometimes also called “infrastructure as a service” or IaaS.

The Canadian Hosting Market Report describes the competitive landscape of the hosting market in Canada, cheap and divides the market into three segments — collocation, ed shared hosting and managed hosting. Estimates of the size of the Canadian market, diagnosis market segments and vendor market shares are presented, as are in-depth profiles of the top dozen leading hosting service providers active in Canada. Major industry trends are identified and discussed. The 2010 edition of the report was 110 pages in length with 20 detailed exhibits that provided comprehensive quantification and analysis.

The updated report will be similar in content.

Planned for publication in the first quarter of 2012, the report will be exclusively available from NBI/Michael Sone Associates.

About NBI/Michael Sone Associates

Founded in 1977, NBI/Michael Sone Associates is a leading Canadian market research and consulting firm whose mission is to provide statistically-based, primary-sourced information on the Canadian telecommunications industry. NBI/Michael Sone Associates’ independent, full-service research information provides vital tools for strategic and market planning to service providers, equipment manufacturers, start-ups and the investment community. More information about NBI/Michael Sone Associates can be found at www.nbicanada.com

About The Gottlieb Group
In business since 1999, The Gottlieb Group specializes in the wireless and VoIP sectors, assisting telecom firms to navigate Canadian government and regulatory agencies, negotiate intercarrier agreements and assess the market for potential entry. This experience is buttressed by significant market analysis expertise, having successfully completed numerous major research projects for NBI/Michael Sone Associates.

The Gottlieb Group
325 Hillhurst Blvd.
Toronto, Ontario
M6B 1M9

Telephone: (416) 782-2750
Email: agottlieb AT gottliebgroup DOT ca

About Market Metrics

Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation. We offer our clients a unique combination of top-shelf professional skills, competitive pricing, and real-world industry experience in business planning, marketing, and technology.

The consultancy was founded in 2003 by Greg Graham, a seasoned strategic marketing professional. Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), and an Accredited Small Business Consultant (ASMEC) in the United States. He holds MBA/BEE degrees plus a Certificate in Strategic Management.

Prior to founding Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies. He is an expert in subscription-based business models (including SaaS). Greg frequently performs consulting engagements on behalf of the National Research Council's Industrial Research Assistance Program (NRC-IRAP).