What’s the Canadian market for Unified Communications? New report under way

March 17, 2009 — Market Metrics today announced that a new market study is underway to assess the Canadian business market for Unified Communications.

Unified Communications, often called “UC”, is the integration of voice, presence, instant messaging, conferencing and other communication media and applications into a single system. Proponents claim that unified communication systems help improve employee productivity by reducing the time that it takes for them to contact each other. This helps speed up projects, resolve problems faster, and creates a platform for automated businesses processes that require human-to-human communication.

The report will size the Canadian UC market, profile leading vendors active in the Canadian market, quantify market shares, and identify major trends.

Researched and authored by Market Metrics, the new report will be published by NBI/Michael Sone Associates, a leading Canadian market research firm based in Toronto. This will be the first time that a market study examining Unified Communications will be published by NBI/Michael Sone Associates. Market Metrics has contributed market studies to the NBI/Michael Sone Assciates research program for the last six years.

Publication is planned for June 2009. Copies of the report will be available exclusively from NBI/Michael Sone Associates; for more information, please see the publisher’s website at www.nbicanada.com

About Market Metrics

Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation. We offer our clients a unique combination of top-shelf professional skills, competitive pricing, and real-world industry experience in business planning, marketing, and technology.

The consultancy was founded in 2003 by Greg Graham, a seasoned strategic marketing professional. Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), and an Accredited Small Business Consultant (ASMEC) in the United States. He holds MBA/BEE degrees plus a Certificate in Strategic Management.

Prior to founding Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies. He is an expert in subscription-based business models (including SaaS). Greg frequently performs consulting engagements on behalf of the National Research Council's Industrial Research Assistance Program (NRC-IRAP).